The End of the Price War, the Start of the
“Operational Efficiency” War
1. The Center of Gravity in EV Competition Is Shifting
For years, the EV market has been driven by competition over specifications — battery capacity, driving range, and acceleration performance.
But recent global developments point in a different direction.
The key competitive question is no longer “What can the car do?” but “How is it operated, and how much does it retain in value and efficiency during operation?”
2. Global Signal #1 – Manufacturing Efficiency (Supply Side)
On August 6, GM and Hyundai Motor announced a joint development plan for five vehicle models and a North American electric van (targeted for 2028).
The focus of this alliance is not “better specs,” but cost reduction, lead time compression, and accelerated economies of scale.
Read article: GM and Hyundai announce plans for first five co-developed vehicles
(GM News, Aug 6, 2025)
Meaning: When manufacturing efficiency is maximized on the supply side, there is less room for price flexibility.
This increases pressure on buyers and operators to seek savings outside of the purchase price — in operational efficiency.
3. Global Signal #2 – Market Structure (Demand Side)
On August 8, China’s CPCA reported that July passenger car sales grew by +6.9% YoY.
Growth has slowed, and HEV demand is clearly weakening.
At the same time, the Chinese government issued a warning to curb excessive discounting in the EV sector.
Read article: China warns EV makers to stop price-cutting to protect the economy (The Guardian, Aug 5, 2025)
Meaning: The era of aggressive price cuts for short-term sales boosts is fading.
Sustainable indicators such as quality, reliability, and TCO are becoming the primary criteria for purchase decisions.
4. Why “Operational Efficiency” Is the Next Battleground
Supply is moving toward manufacturing efficiency.
Demand is moving toward quality and sustainability.
The next arena of competition is efficiency during vehicle operation.
Here, efficiency means the ability to travel farther and operate longer on the same amount of electricity, as well as comprehensive operational optimization — covering driving patterns, load management, and energy recovery architecture.
5. How EnerShift Designs Operational Efficiency
Deogam’s EnerShift focuses on three key intervention points for fleets
(shuttle and last-mile logistics):
Acceleration Phase: Recover low-order harmonic energy (3rd, 5th) within the usable frequency band
Regenerative Braking Phase: Reabsorb counter-phase energy losses through phase/load matching
Overall Operations: Flatten loads and optimize using data-driven insights to reduce TCO for both the grid and the vehicle
6. Validation Method – PoC Testing
The impact of EnerShift is verified with data.
Through Proof of Concept (PoC) testing, we compare pre- and post-installation changes in power consumption, battery state of charge, and vehicle utilization rates.
The resulting report can be directly used to support TCO improvement initiatives and serve as evidence in policy or procurement discussions.
🔍 Go to Validation & Collaboration Page
7. Deogam’s Lens
We do not build vehicles.
We design structures that make vehicles the preferred choice.
EnerShift enhances fleet economics through operational efficiency design,
not battery expansion.
📊 View Graphs: https://www.deogam.com/38
📩 PoC Inquiries: contact@deogam.com
The End of the Price War, the Start of the
“Operational Efficiency” War
1. The Center of Gravity in EV Competition Is Shifting
For years, the EV market has been driven by competition over specifications — battery capacity, driving range, and acceleration performance.
But recent global developments point in a different direction.
The key competitive question is no longer “What can the car do?” but “How is it operated, and how much does it retain in value and efficiency during operation?”
2. Global Signal #1 – Manufacturing Efficiency (Supply Side)
On August 6, GM and Hyundai Motor announced a joint development plan for five vehicle models and a North American electric van (targeted for 2028).
The focus of this alliance is not “better specs,” but cost reduction, lead time compression, and accelerated economies of scale.
Read article: GM and Hyundai announce plans for first five co-developed vehicles
(GM News, Aug 6, 2025)
Meaning: When manufacturing efficiency is maximized on the supply side, there is less room for price flexibility.
This increases pressure on buyers and operators to seek savings outside of the purchase price — in operational efficiency.
3. Global Signal #2 – Market Structure (Demand Side)
On August 8, China’s CPCA reported that July passenger car sales grew by +6.9% YoY.
Growth has slowed, and HEV demand is clearly weakening.
At the same time, the Chinese government issued a warning to curb excessive discounting in the EV sector.
Read article: China warns EV makers to stop price-cutting to protect the economy (The Guardian, Aug 5, 2025)
Meaning: The era of aggressive price cuts for short-term sales boosts is fading.
Sustainable indicators such as quality, reliability, and TCO are becoming the primary criteria for purchase decisions.
4. Why “Operational Efficiency” Is the Next Battleground
Supply is moving toward manufacturing efficiency.
Demand is moving toward quality and sustainability.
The next arena of competition is efficiency during vehicle operation.
Here, efficiency means the ability to travel farther and operate longer on the same amount of electricity, as well as comprehensive operational optimization — covering driving patterns, load management, and energy recovery architecture.
5. How EnerShift Designs Operational Efficiency
Deogam’s EnerShift focuses on three key intervention points for fleets
(shuttle and last-mile logistics):
Acceleration Phase: Recover low-order harmonic energy (3rd, 5th) within the usable frequency band
Regenerative Braking Phase: Reabsorb counter-phase energy losses through phase/load matching
Overall Operations: Flatten loads and optimize using data-driven insights to reduce TCO for both the grid and the vehicle
6. Validation Method – PoC Testing
The impact of EnerShift is verified with data.
Through Proof of Concept (PoC) testing, we compare pre- and post-installation changes in power consumption, battery state of charge, and vehicle utilization rates.
The resulting report can be directly used to support TCO improvement initiatives and serve as evidence in policy or procurement discussions.
🔍 Go to Validation & Collaboration Page
7. Deogam’s Lens
We do not build vehicles.
We design structures that make vehicles the preferred choice.
EnerShift enhances fleet economics through operational efficiency design,
not battery expansion.
📊 View Graphs: https://www.deogam.com/38
📩 PoC Inquiries: contact@deogam.com