🔹 What Defines Real Choice in the EV Market?
Battery size is no longer enough.
The market is asking new questions—
Can this vehicle operate reliably?
Is the cost manageable?
Only technologies that answer these questions with proven efficiency
will lead the next phase of adoption.
🔹 1. A New Question is Shaping the Market
For years, the EV market focused on
how many high-spec vehicles could be deployed.
But in 2025, that focus has shifted.
Policy changes like stricter subsidy standards from the Ministry of Environment,
reduced procurement from the Seoul Metropolitan Government,
and a growing emphasis on field-based validation—
these are not just regulatory actions.
They reflect a deeper change in the market’s question:
“Can this vehicle actually operate, and can we afford to keep it running?”
That is what the field is asking now.
🔹 2. The Standards Are Changing
As of April 30, 2025 (Notice No. 2025-75, Ministry of Industry),
to qualify for a national subsidy:
Meanwhile, local governments are delaying or downsizing demonstration projects.
Only technologies that prove real-world cost savings -
not just catalog specs - are making it to the next stage.
🔹 3. The Field is Speaking Loudly
The first wave of electric buses met the specs—range, power, and all.
But in operation, they resulted in sustained deficits.
Those financial losses ultimately burdened both local governments and the public.
Environmental merit alone is no longer enough.
Only technologies with measurable,
operator-focused economic returns are now being selected.
From 2020 to 2024, many regions remained hesitant to adopt EV buses.
Operators faced delayed subsidies, budget clawbacks, and stalled fleet replacements
limiting the pace of transition.
📰 Real-World Signals from the Field:
[2024.11.19 / Incheon News]
The Ministry of Environment delayed subsidies to operators in Seoul and Gyeonggi,
causing major delays in scheduled bus replacements.
→ “Only 150 of 365 buses funded... execution rate: 41%”
[2025.03.02 / Maeil Business News]
Seoul sharply cut EV passenger car subsidies,
but increased EV bus subsidies by over 100%, up to ₩70M per unit.
The sudden shift raised concerns from both citizens and operators
about cost burdens and policy predictability.
[2025.07.30 / Wide Daily]
The Ministry of Environment visited EV bus manufacturers
to inspect infrastructure and listen to on-site challenges—
a shift toward policy based on demonstration and field data.
These examples show a clear transition:
Until 2024, EV bus deployment remained cautious.
But in 2025, Korea’s central government began pivoting to a realism-first,
validation-led policy approach.
📌 The expansion of electric buses now requires:
Predictable, transparent subsidy execution
Real, field-tested answers to cost and operational barriers
👉 EnerShift exists at that exact intersection—
offering an efficiency technology backed by real-world demonstration.
🔹 4. How Deogam Interprets This Shift
DEOGAM doesn’t manufacture electric vehicles.
But we closely track which technologies survive in the market
and which ones get deployed again and again.
To us, this is not just a regulatory moment.
It’s a fundamental transition in how EV operational efficiency is defined.
EnerShift isn’t just an energy recovery tool.
It detects power loss in real-time,
and optimizes energy usage based on route and driving conditions.
🔹 5. The Market Needs a New Answer to Efficiency
In the early days, adding more batteries seemed like the best solution.
That’s no longer the case.
- Electricity rates continue to rise
What the market wants to know is no longer:
“How many kWh did you recover?”
but rather:
“How much did you actually reduce my running costs?”
With field-validated efficiency tech, DEOGAM provides:
Real-time quantitative analysis of power loss (including harmonics)
Forecasts of cost reduction and extended range based on route conditions
Profit modeling based on verified test data
Comparable carbon reduction frameworks for mobility fleets
🔹Not All Technologies Get Chosen
Plenty of technologies launch quickly—
but most disappear quietly.
DEOGAM doesn’t chase short-term performance claims.
We design technologies that can be applied repeatedly in actual operations.
Technology begins with function,
but long-term viability depends on cost savings and demonstrated results.
🔹 We Co-Validate and Co-Design with Our Partners
EnerShift is not a one-size-fits-all product.
Its true value comes from being tailored to the field.
We offer flexible collaboration structures, including:
Joint demonstration and quantitative performance validation on real routes
Custom PoC design and technology integration for operational models
Adaptive engineering processes for both Korean B2G projects
and global OEM partnerships
The EV industry is shifting—
from performance specs to cost savings and verifiable trust.
DEOGAM is not just building a product—
we're building that answer together with our partners.
📌 Want to know how EnerShift is being demonstrated in the field?
👉 [See EnerShift Demonstration Overview]
👉 [Contact Us for Custom PoC or Technical Integration]
🔹 What Defines Real Choice in the EV Market?
Battery size is no longer enough.
The market is asking new questions—
Can this vehicle operate reliably?
Is the cost manageable?
Only technologies that answer these questions with proven efficiency
will lead the next phase of adoption.
🔹 1. A New Question is Shaping the Market
For years, the EV market focused on
how many high-spec vehicles could be deployed.
But in 2025, that focus has shifted.
Policy changes like stricter subsidy standards from the Ministry of Environment,
reduced procurement from the Seoul Metropolitan Government,
and a growing emphasis on field-based validation—
these are not just regulatory actions.
They reflect a deeper change in the market’s question:
“Can this vehicle actually operate, and can we afford to keep it running?”
That is what the field is asking now.
🔹 2. The Standards Are Changing
As of April 30, 2025 (Notice No. 2025-75, Ministry of Industry),
to qualify for a national subsidy:
Large EV buses must achieve over 350 km range
Medium/small buses must achieve over 300 km
Meanwhile, local governments are delaying or downsizing demonstration projects.
Only technologies that prove real-world cost savings -
not just catalog specs - are making it to the next stage.
🔹 3. The Field is Speaking Loudly
The first wave of electric buses met the specs—range, power, and all.
But in operation, they resulted in sustained deficits.
Those financial losses ultimately burdened both local governments and the public.
Environmental merit alone is no longer enough.
Only technologies with measurable,
operator-focused economic returns are now being selected.
From 2020 to 2024, many regions remained hesitant to adopt EV buses.
Operators faced delayed subsidies, budget clawbacks, and stalled fleet replacements
limiting the pace of transition.
📰 Real-World Signals from the Field:
[2024.11.19 / Incheon News]
The Ministry of Environment delayed subsidies to operators in Seoul and Gyeonggi,
causing major delays in scheduled bus replacements.
→ “Only 150 of 365 buses funded... execution rate: 41%”
[2025.03.02 / Maeil Business News]
Seoul sharply cut EV passenger car subsidies,
but increased EV bus subsidies by over 100%, up to ₩70M per unit.
The sudden shift raised concerns from both citizens and operators
about cost burdens and policy predictability.
[2025.07.30 / Wide Daily]
The Ministry of Environment visited EV bus manufacturers
to inspect infrastructure and listen to on-site challenges—
a shift toward policy based on demonstration and field data.
These examples show a clear transition:
Until 2024, EV bus deployment remained cautious.
But in 2025, Korea’s central government began pivoting to a realism-first,
validation-led policy approach.
📌 The expansion of electric buses now requires:
Predictable, transparent subsidy execution
Real, field-tested answers to cost and operational barriers
👉 EnerShift exists at that exact intersection—
offering an efficiency technology backed by real-world demonstration.
🔹 4. How Deogam Interprets This Shift
DEOGAM doesn’t manufacture electric vehicles.
But we closely track which technologies survive in the market
and which ones get deployed again and again.
To us, this is not just a regulatory moment.
It’s a fundamental transition in how EV operational efficiency is defined.
EnerShift isn’t just an energy recovery tool.
It detects power loss in real-time,
and optimizes energy usage based on route and driving conditions.
🔹 5. The Market Needs a New Answer to Efficiency
In the early days, adding more batteries seemed like the best solution.
That’s no longer the case.
Subsidies are shrinking
Operators are being forced to calculate ROI with precision
What the market wants to know is no longer:
“How many kWh did you recover?”
but rather:
“How much did you actually reduce my running costs?”
With field-validated efficiency tech, DEOGAM provides:
Real-time quantitative analysis of power loss (including harmonics)
Forecasts of cost reduction and extended range based on route conditions
Profit modeling based on verified test data
Comparable carbon reduction frameworks for mobility fleets
🔹Not All Technologies Get Chosen
Plenty of technologies launch quickly—
but most disappear quietly.
DEOGAM doesn’t chase short-term performance claims.
We design technologies that can be applied repeatedly in actual operations.
Technology begins with function,
but long-term viability depends on cost savings and demonstrated results.
🔹 We Co-Validate and Co-Design with Our Partners
EnerShift is not a one-size-fits-all product.
Its true value comes from being tailored to the field.
We offer flexible collaboration structures, including:
Joint demonstration and quantitative performance validation on real routes
Custom PoC design and technology integration for operational models
Adaptive engineering processes for both Korean B2G projects
and global OEM partnerships
The EV industry is shifting—
from performance specs to cost savings and verifiable trust.
DEOGAM is not just building a product—
we're building that answer together with our partners.
📌 Want to know how EnerShift is being demonstrated in the field?
👉 [See EnerShift Demonstration Overview]
👉 [Contact Us for Custom PoC or Technical Integration]